Thursday, November 7, 2024 | 12:00 – 1:00 PM (ET)
Reducing traffic congestion while improving access and mobility will require a combination of coordinated initiatives that include the use of transportation demand management (TDM) strategies. TDM is a growing transportation specialization that needs more practitioners with education and training in the development, planning, application and evaluation of TDM programs. TDM is the set of strategies that influences travelers’ decisions to travel by choice of travel mode, trip timing, travel frequency, as well as route, facility and destination selection. The Association for Commuter Transportation (ACT), the premier international professional organization for TDM professionals, established the TDM-CP professional certification in 2020, to elevate recognition of the TDM field and the level of expertise in TDM implementation. ACT asked CUTR at the University of South Florida to develop a study guide for TDM-CP exam candidates. This project developed the content for six main topic areas within the Fundamentals of TDM domain, represented on the exam.
About the Presenter:
Sara J. Hendricks, AICP, TDM-CP, has worked in the field of transportation demand management (TDM) for most of her career. She began her career in transportation by conducting field work and traffic impact and parking studies for Orth-Rodgers & Associates in Philadelphia, and HNTB in Raleigh, NC. She earned a Master of Regional Planning from the University of North Carolina at Chapel Hill, with a concentration in land use planning. At CUTR, she has worked as a member of the TDM Program providing technical support to the New North Transportation Alliance, a transportation management initiative in the north Tampa area. She has conducted research on topics including transportation concurrency, growth management, incorporating TDM into the land development process, transit fare payment mobile apps, and evaluation studies on driving safety, and carpool incentivization technologies. She is project manager for the Florida Commuter Choice Certificate Program. As a member of the Association for Commuter Transportation, she serves on the Certification Board of Trustees, and serves as a member of the Public Policy Committee.

David Straus has the honor of serving as the Executive Director of the Association for Commuter Transportation (ACT), the premier organization for the Transportation Demand Management (TDM) industry. With more than two decades of experience and leadership in the field, David brings a deep understanding and commitment to the issues and challenges facing TDM professionals and the organizations they serve.
On behalf of ACT’s membership around the globe, David envisions a future where all people have access to an efficient and equitable multi-modal transportation system. He takes great joy in leading ACT’s efforts to advance the careers of TDM professionals, strengthen TDM programs, and to advocate for effective TDM policies that will improve the quality of life of commuters and the livability of communities.
David is a member of the Transportation Research Board’s TDM Committee and serves on the Advisory Board of the National Institute for Transportation and Communities.
A native of Oregon, David has a degree in Community Development from Portland State University and received a Certificate in Non-Profit Management and Leadership from Boston University. He lives in Massachusetts with his wife, three children, and a varying number of chickens.






